Business Growth Secret Revealed – Using a Marketing Calendar

Using a marketing calendar
Many business owners may not necessarily be doing their marketing planning this way or may choose to be doing this in a similar way. Either way, using a marketing calendar can be hugely successful strategy to grow your business through effective marketing.

What is a marketing calendar?
A marketing calendar is a way to organize your marketing activity to specific dates or deadlines relevant to the target markets of your business;

For example a florist could target mother’s day marketing and promotion. It may be a more general month target of for instance targeting Christmas shoppers in November. It can also be used to schedule information or promotion to clients who have been engaged to services for a specific period, such as an insurance company may wish to do certain marketing activities prior to renewal dates for instance.

A marketing calendar can be a way of aiming at different key target markets throughout the year and aligning all the marketing efforts for greater impact in gaining your target markets.

You may also notice trends at certain times of the year, which you may choose to attempt to exploit more fully in your marketing calendar planning. For instance a financial planner may see a spike in new year resolutions leading to more interest in wealth creation early in the new year.

How to do a marketing calendar?
Your marketing calendar is a working document you can revise and update throughout the plan year. A marketing calendar should be simple. I recommend a simple spreadsheet matrix with months or dates with your key target market type described along with the key marketing efforts directed at that target market.

Go back and review your target markets.
A good business should know exactly who or what kind of client or customers it would like. Remind yourself the types of target markets that you may be winning more, make more money from, have more competitive strengths in, more specialized in or even just downright enjoy more. The key is don’t be too broad or have too many. The more specific your target market is, the easier your marketing becomes and chance of marketing success.

Review all of your marketing activity
If you haven’t already done so, go on and write down all your marketing efforts in detail and check on just how effective each marketing tool is for you. To state the obvious you should then consider putting more focus on the ones that work and eliminating the ones that don’t work. You could also try to match certain ones to the different target markets.

Some examples of your marketing efforts maybe be:
• Signage

• Social media

• Websites

• Referral partners

• Business networking

• Paid online marketing

• Asking for referrals

• Web blogging or SEO

• newsletters

What if this doesn’t apply to your type of business?
Perhaps your business is not at all dependent on the date or time of the year. If so, consider just having after care schedules to perhaps ask for referrals or cross sell you at a certain point after a sale.

Where do I find the time to do this?

Well often business owners do not get out of the business long enough to develop some systems to improve their businesses. If this is the case they are unlikely to get different results.

So they need to look at ways to free up their time to devote in this area. This can be achieved by delegating or training staff to be more capable and giving the business owner more time to develop their business.

Otherwise they may simply outsource their marketing and grow their business that way.

Some other examples
• One business owner says he arranges a highly discounted sale of stock or wrongly sized materials. As well as clearing out stock, staying tidy, it brought in new people into his showroom and lead to sale of his real product too.

• Use a regular say monthly newsletter of useful information or stock listing to your customer list. It will be a great way to keep you in mind of the customers. You may also be inviting them to buy or use your services at the perfect time they may be considering that very purchase at that time.

• Curiously at times of elections spending can slump in economies. So you could factor this into your marketing calendar too.

Here are some reasons why a marketing calendar will help your business grow
1. having a plan gets you to a destination. You will be efficient in knowing what to do at certain times of the year and can repeat these year in year out.

2. Focusing on less gets you a better result. Improving your efficiency from your marketing tools will get you better results.

3. More clients and customers come with more marketing activity. Thinking in this way and implementing a system to gain new clients will be effective in improving your sales.

4. Improve your branding and reputation. Honestly, being consistent and having good marketing activity will make you appear to be an even more successful business therefore attracting more clients and customers.

5. Become more productive. By working on your business you will learn how to outsource and delegate. This will also get your more profit or results with your time.

6. Making more success in your business always improves your personal life balance. So having more profits may in turn means more holidays or more staff to help you better enjoy your non working life.

What is Attraction Marketing and Does it Really Work?

There have been many names for a simple concept that was best described by Mike Dillard as “Magnetic Sponsoring” which was intended for expanding Multilevel Marketing or Network Marketing businesses. Those words put across the simple concept of attracting people to you rather than chasing them with your business or product. Many people have now read about the funded proposal, the funnel system and other practices but they all come down to one thing.

Marketers have known and practiced for many years the technology of making a product, opportunity or person magnetic. In other words, they specialize in making something irresistible. A person who can do that is valuable to anyone who has something to sell. Whether or not this is an ethical point depends on the company or product. Obviously the “snake oil salesmen” of the past were not eventually revered. History has left its mark on the traveling salesman.

On the other hand, Wall Street is living proof of how valued a good marketing professional is. Even the last U.S. President called in a marketing expert to handle his campaign. But let’s assume your company and product are terrific. How will you let the average person know? Marketing is the answer. And let’s take a look at what we’ve been sold that was a waste of time. Why did we buy it? Marketing is the answer. So we can come to one conclusion, let us come to the conclusion that if you are having trouble selling your company or product, marketing is the answer.

Going back to the subject at hand, Attraction Marketing, we find that “branding” comes into play and needs a short explanation. In Network Marketing, “branding” is when you are the company and product. In other words, network marketers often suffer and fail when the company or product fails. You may have convinced family and close friends that this opportunity was the best deal you’d ever heard of and they all joined up only to watch the company crash and burn. Or maybe the product wasn’t really that good or the company fell back on its payments. Whatever the failure, it wasn’t necessarily YOUR failure but now it is. Why? Because you branded the company or product and not YOU.

This is important because it puts a twist on something very basic. The fact is that those people signed up because they like you, they trust you, they want to work with you. Most people know that a “company” is an ambiguous and ethereal entity. But you will hopefully stick around and be fun to work with. It will be an adventure. If you’re honest and stay in touch, provide some value so they don’t feel ripped off, then you just might end up with a group that will build.

So how does that relate to “attraction marketing” and its application to a home-based business? Most people will sell their product and company. While that is good information, it is not usually why people buy and especially not why they buy from you. In fact, if you push nothing but the product, you might sell them on it but chances are, they will find the company and sign up with someone else if you haven’t branded yourself.

Does this mean you have to lie about your expertise? Absolutely not. That would be a mistake as it is easily disproven. It means you have to know how to look and sound like a professional and how to make friends. It means you have to remain positive, stay in touch, not sell, care about people just enough to ask them how they are doing. It means you never sound desperate or in need of their money. If that’s the way you feel, then handle that first before you talk to someone.

It can take an evolution and a leap of faith to back off and start offering people assistance instead of waving your recent opportunity in front of their face. But to the consumer or potential distributor, it’s as weird as the grocery store manager coming door to door with his favorite foods and yammering on about how great they are. What a waste of time when he has an entire neighborhood of people who definitely need to eat.

Imagine that same manager going door to door shaking hands, introducing himself, dropping off a coupon book, asking them to let him know what they would like to see at his store, letting people know how much he would appreciate their business and then, without trying to sell them anything, wishing them a good day and moving on. Perhaps you would be hoping to see the manager when you go there and what a surprise if he stopped by to say hello and welcome you. He waves, he smiles, the food is…well, food and the prices are not the lowest but not the highest. The difference is the friendly atmosphere and helpfulness. Now THAT’s attraction marketing.

There are just too many companies and opportunities to say “This one is the best” but people gravitate — and remain loyal — to the sponsor that got him in. Now he will stay because “I like Joe” or because he made money right away and he respects his sponsor. If it was the company or the product, you will find the promiscuous behavior of most distributors. Another better looking opportunity is bound to roll around and scoop your distributor away.

Branding yourself is an entire subject mastered by a few. There are many gurus writing on the subject. Who do you listen to? One tip is to pick one whose story matches yours. For example, are you shy and retiring and unwilling to make phone calls? Then pick the guru who says that was his original plight. The book is sure to tell you how he got over it or around it.

Attraction Marketing works if applied correctly. It is simple and logical. If everyone used it we would no longer be bombarded with just the company and its latest advertisement. It isn’t likely that will happen. But then, that’s good for you. If you actually apply this, you will stick out in a crowd like a preacher in a lynch mob. Just knowing this, however, is not the same as training on it. Pick your guru and start studying!

Digital Marketing – Revolutionized Marketing and Different Innovative Strategies

Digital Marketing is much like modern architecture in many ways. It is the way of the world and these guidelines are just a start to get your business off on the right foot. Mastering digital marketing isn’t a cakewalk. According to the Digital Marketing Institute, it is the required result of digital channels to promote or market products and services to consumers and businesses. It believed to be wavering these days as many companies that once used the old style of marketing are now going digital. It is essential in today’s world that a company which exists physically, must exist digitally as well. It is believed that existing digitally enhances advertising process. There exist a different and more approachable digital marketing tools like web designing, pay-per-click marketing, SMS, and email marketing. The following article will educate you in not one but many ways.

Direct marketing and advertising is an advertising in which companies offer physical marketing and advertising materials to consumers to communicate details about a service or product. Inbound marketing can likewise be an essential tool in the continuing retention of present customers, by creating communication with those customers and enabling business to engage with other customers by giving informative, educational result together with product promotions. While outbound marketing could reach a larger audience, additionally, it runs the danger of barring uninterested consumers also. If you prefer to do better marketing without harming your finances, direct marketing will probably be somewhat decent for you. Second, content promotion is a pull, instead of a push, strategy. To the contrary, it is a refreshingly new concept in marketing which provides a unique comprehension of consumer behaviour.

Content can typically be about a service or a product, it might be item, price, service charges or the selling of digital products like books, movies or software. It is something that helps in relaying old customers and thereby helps in pulling traffic from popular search engines. The very first and most crucial issue is quality content, try using attractive words that could connect nicely with readers. Step one on any advertising (or indeed, marketing) campaign needs to be to recognize the aims and goals of the campaign and the way they fit into the aims and goals of the business all around. Digital advertising and marketing campaigns will need to rely on these limits to be prosperous. Together with creating great advertising text (copy), you may want to study the way you can earn a corporation’s marketing campaigns visually appealing, through the usage of banners, images, videos and more.

Although these facts may be true, but sometimes it gets difficult to do all these techniques in the company. Therefore, known and recognized companies and firms may hire a digital marketing agency to do on behalf of them. Most renowned digital marketing agency may not only offer quality and dependable benefits, also they have a digital marketing and advertising strategist which may help plan the most helpful campaigns. To be successful in today’s day, companies need to continuously create new content that doesn’t only get them found but also lets them capture leads. Soon it won’t be enough for businesses to understand what you might want. All businesses wish to strengthen their relationship with clients and prospects. Now everyone is aware of what the business is shooting for. It is essential that businesses optimize their online properties effectively to be able to get to the top of the entire important search engine result page.

Even though many mistake digital for internet, to their surprise online marketing is only a part of the huge digital marketing framework. In a broader sense, the net is the centre of digital marketing. It has made easier for marketing managers to measure the results of a campaign. Since you can see the internet is by far not the only spot for marketers to assemble success, even in past couple of years. The web and the world have brought in an entire new perception of the advertising market. Thus, if you need to effectively advertise your business on the internet then seek the services of a renowned digital advertising company at the earliest.