Module 1 Chapter 4 How to Plan Your Marketing Funnel

MODULE 1

CHAPTER 4

HOW TO PLAN YOUR MARKETING FUNNEL

1.0 INTRODUCTION

2.0 OBJECTIVES

3.0 MAIN CONTENT

3.1 What is Marketing Funnel?

3.2 Awareness

3.3 Consideration

3.4 Conversion

3.5 Loyalty

3.6 Advocacy

4.0 CONCLUSION

5.0 SUMMARY

6.0 ASSIGNMENT

1.0 INTRODUCTION

The next thing that naturally follows Market Research is the process of setting up your Marketing Funnel. This chapter will focus on how to do just that.

2.0 OBJECTIVES

– To highlight what a strategic marketing funnel is

– To demonstrate how to tactically set it up

– To encourage each student to set her own in her chosen market niche.

3.0 MAIN CONTENT

Before we go in to discuss how to plan your Marketing Funnel, there is a need to define it.

3.1 What is a marketing funnel?

It is an overall plan to channel new prospects into your business with the aim of developing a relationship, a sale, repeat sales and finally turning them to become not only your clients, but also your raving Fans for life.

It has also been defined by other authorities as a simple marketing system that you set up to collect email addresses of your prospects in such a way that you can market to them automatically.

There are two types namely: a lead-driven and a sales-driven marketing funnel.

After securing a purchase from your prospect, the former puts the customer in your list, your control for further marketing while the later puts them in the affiliate merchants’ control, gone forever out of your hands.

For beginners I recommend lead-driven marketing funnel as it is very useful for affiliate marketing, but sales-driven marketing funnel is good if you have your own product as a merchant in ClickBank etc. where other affiliate are selling for you. At the end you get the money and the list for further marketing.

When you are setting up your lead-driven marketing funnel, you need 2 things namely: a free offer and an autoresponder. I will deliberate on them in other parts of this eCourse.

However, strategically, a marketing Funnel is usually depicted as an inverted pyramid (or funnel), with 5 connected parts:

  1. The top broad inverted base =>
  2. The middle small part =>
  3. The smaller underneath vertex =>
  4. The smallest tip that opens into the funnel channel =>
  5. The channel.

The inverted Pyramid (or Funnel) portions described above can then be labelled in that order as listed:

  1. Awareness
  2. Consideration
  3. Conversion
  4. Loyalty
  5. Advocacy

3.2 Awareness

The top broad zenith (in the inverted pyramid) represents all the ways you attempt to create awareness for your brand, product or website; to attract and lead the people to your website. This include over 5-10 free and paid ways that you will regularly use to attract prospects to your website and finally to your products.

Top and easiest among them are the Social Media – Facebook, YouTube, Twitter, Google+, Squidoo Lens, Classified Ads, Press Releases, HubPages, Answer Sites, Forum, etc.

There are simple ways of placing ads on those sites – those kind of ads you often see on sites like Facebook and Yahoo Answers, etc.

The major aim is to create public/market awareness of your brand, products and services.

3.3 Consideration

The middle portion called consideration. It is where you offer to them valuable goods and services as baits and pecks to get them involved in doing business with you.

The goal here is to make a calculated attempt to convince them to join your list.

Thus, whatever you are offering must be very relevant to your market niche, but quite different from what you are putting up for sale.

If you are selling Affiliate products, the vendor will more often than not provide you with products that will serve as Free Offers which you can use here as baits to get people into your lists. If they don’t, you can create them by yourself using free but relevant downloads or free products from other sources.

3.4 Conversion

The bottom portion represents the period that you have successfully convince them to join your list. This is called conversion.

Two things may happen immediately they have join your list. They will either buy your product or fail to do so.

As a savvy marketer, you must know that the game is not yet over till (and even after) they have bought from you.

The next thing is to get them on your educational series by sending to them lessons on the relevant niche. More often than not, they will later end up buying from you (if they did not, initially).

Thus, for most prospects, they need some kind of education on what they are about to get involved.

Email series of at least 7 lessons can help the prospect pass over this stage to become a customer.

3.5 Loyalty

Loyalty is when your customer shows up repeatedly to buy your related products in connection with the initial purchase.

3.6 Advocacy

If you did the above groundwork well, your customers by now will be recommending your products and services to other customers – his friends, relations, acquaintances, etc. It is a sign of Loyalty and what every Marketer that knows his Onions should be aiming at.

This is the ultimate level of Internet Marketing!

Planning your marketing funnel:

Tactically, here is a simple and straightforward way to plan your marketing funnel.

From top to bottom Marketing Funnel typically contains:

  1. Freebies
  2. Sign up
  3. One Time Offers (OTOs) often at a very minimal initial prices
  4. Free eCourse
  5. Sales Promotion
  6. Membership Site Offer or
  7. Another OTO, all at reduced initial prices
  8. These positions may vary slightly depending on your goal for setting up the marketing funnel

4.0 CONCLUSION

It is only when you set up a marketing funnel for your niche market that you have really start business – online business. Otherwise, Internet Marketing is just your hobby and not yet a Business for you.

5.0 SUMMARY

The conduct of this aspect of business is also influenced by the approach of the marketer, some prefers a Soft Approach while others use the Hard Approach to Marketing.

I will return to this topic with more details when I will be discussing on setting up the Autoresponder Messages.

What do you think you should do next after this?

Did I heard you say: Domain Name Registration and Hosting?

You are absolutely right, and that is what I will be talking about in the next chapter.

6.0 ASSIGNMENT

Can you plan and set up your own funnel in your chosen market niche before you go unto the next eCourse?

Digital Marketing to Promote Businesses to Greater Heights of Success

Conventional or off-line marketing has existed since the beginning of history. But, these days, if a business is to achieve success then, there is just no better alternative to on-line marketing. To put it in short, on-line or digital marketing is all about promoting a business across the virtual domain of the Internet. Some of the core strategies for this line of marketing include web designing, email marketing, social media promotion, search engine optimisation, content marketing including videos and others. This modern marketing concept is potential enough to make or break major international brands and small-scale startup businesses, along with everything that range in between.

Overlapping domains of conventional and digital marketing

Any marketing approach through digital media channels is digital or on-line marketing. The domain of digital media is fast expanding. Presently, social media channels, websites, TV, radio, mobile handsets and even non digital media like billboards and transit displays are considered as digital marketing components. In other words, at present, conventional marketing include aspects like P2P (person to person) marketing, elements of direct marketing that on-line marketing does not cover and print advertising. Actually, the domains of off-line and on-line marketing are fast overlapping each other. Elements of traditional marketing like on-line directories, URL landing pages, web banner advertising, QR codes and others have a strong connection with on-line marketing.

Reasons to assign greater importance to digital media

It is not just marketers and business owners who are driving the shift to digital media. Even consumers are contributing to this phase change. The majority of digital media channels, including various social media platforms and websites, can be more easily tracked. Whereas, print media and other traditional marketing approaches are hardly easy in that aspect.

In contrast to traditional advertising, its on-line counterpart is much cost-effective. Unlike running conventional advertising, one does not need to invest a fortune in running on-line advertising campaigns. The modern advertising approach is equally ideal for small, medium and large-scale businesses, as well as for startup brands.

These days, consumers do not flip through yellow-pages or directories anymore, to find any business to avail its products or services. They Google the required information, either using their hand-held mobiles, laptops or desktops. Thus, businesses hardly have any better alternative other than depending on on-line marketing using the platform of digital media.

Dependable web solutions companies

In this vastly changed landscape, businesses need to hire reliable web solutions-providers. Actually, modern marketing efforts for businesses revolve around building smart and business-friendly websites. A corporate website should ideally represent both the business and the brand. It is also important to ensure that it is easily navigable and user-friendly. Last but never the least, businesses need to invest on optimising their websites, so that the sites rank higher in SERP (Search Engine Result Page).

There are many freelancers, providing web design, development and SEO services at reasonable rates. It is better to pay a higher price and hire a professional brand that provides comprehensive web solutions than working with freelancers. There are many brands that provide a wide and impressive range of services including web design, search engine optimisation (SEO), content marketing, PPC advertising, social media marketing and many more. Hiring such companies will give better mileage in course of time.

Information About Digital Marketing

Business is an economic activity in which people engages to earn profit. Every Business requires dealing for its product & services and we are living in an environment which is dynamic in nature. Technology changes day by day which has an equal impact on every aspect of Business. The days are gone when people uses old dealing techniques to explore & expand their business yes now it is very easy to do marketing because “DIGITAL MARKETING” is here.

Now what is digital marketing? Here is the answer This is a set of functions which is use for marketing products and services through digital technology mainly on internet also covers mobile phones and other medium like advertising. It is very effective way of marketing as now a day people uses digital devices rather going to physical shops.

This is the only dealing way where every marketing plan meets its goals without incurring any extra costs. There are many types like search engine optimization, content marketing, search engine marketing, social media marketing, social media optimization, e- commerce marketing, e-mail direct marketing and display advertising e-books are now part of our advance & fast changing technology. This marketing helps in maintaining complex customer relationships. A type of marketing which helps every person in giving tough competition to their competitors, getting large portion of market very effectively and guarantees a long time growth of one’s business.

Digital Marketing has the advantages of getting the marketing strategies from planning to execution very quickly, it allows viewers to share their content, it is very easy to make changes in plan after it starts, this dealing is very affordable than traditional marketing. This Marketing is accessible to any size of business whether small or big. High budget is not required in this for example dealing on social media only requires creativity and consistency.

Digital Marketing helps business to get broader by achieving targeted audience at very high pace than traditional marketing approaches. It adds a lot more science as it allows companies to be more connected in their dealing efforts. Business can attract their targeted customer very fast as recent study shows that they spend 23% of their time online. 40% of small business owners have save their money through digital marketing than traditional marketing. The strategies involve in this generates two times more revenue than normal generation of revenue.

It uses latest technology and attracts genuine prospects which later can be change into leads. This type of marketing allows high level of flexibility and measurability. Digital Marketing not only allows branding, business promotion, business expand online but also provide 24/7 service to their online customer so that they feel more supported and valued. In Short Words Digital Marketing is an ever green source of entertainment, social interaction, business growth, news and shopping. It often refers to web marketing, online marketing or internet marketing.