List Building Strategies – Email Marketing

In this post I explain list building strategies using email marketing to grow your lead generation efforts. Email marketing will build your marketing brand and marketing promotion efforts.

The greatest tool you will ever have in your list building strategy is your email list. Your email list, or your opt-in list, is used for lead generation. The biggest downfall to most online marketers and online businesses is their failure to expand on their lead generation skills. It takes on average 7 views of a product or service before a customer will buy. Using email marketing and the list building strategies offered here you will be able to increase your opt-in list.

1. Ask for the Email – This seems simple enough but I have too often seen websites that do not even ask for the visitor’s email. In order to build your email list you must first ask for the email or you are wasting a valuable resource, your website.

2. Add an Opt-in List Form to Your Website – Another simple one that goes back to asking for the email. The advantage to the opt-in form is to get their name and their email address. After they enter their name and email, they are put in your opt-in list or email list (both terms are the same thing).

3. Offer Free Goodies – This is by far the most overlooked strategy by most email marketing campaigns. Part of your online marketing strategy, no matter what strategy you use, should be to offer freebies. Offering freebies not only entices someone to enter your email list but will help later in your marketing promotion efforts. Plus this adds brownie points to your marketing brand.

4. Leverage Social Media – Using tools like Facebook and Twitter are great tools for lead generation. Tell everyone in your social networks about your new newsletter or report and how it benefits them. People will flock to your email list.

5. Recruit Subscriber’s Friends – In your emails that are sent to your list, let them know that it is OK to tell-a-friend. If they like your content, they probably have a friend that will like it too. This is a great strategy to leverage for your marketing promotion efforts.

6. Use Pay per Click – I must say from the get go, I do not recommend using PPC as a way to build your opt-in list unless you are an experienced copywriter that knows how to convert the traffic to opt-ins. However, this is another great tool mainly because you can zero in on exactly the right customer you want to be in your opt-in list.

Email is a great way to build your marketing brand and leverage your marketing promotion efforts. If used correctly, you will be enjoying many checks coming in the mail but only if you use this list building strategy in a respectful way. Do NOT trick people into opting in. This will kill your marketing brand online for sure.

How To Build A Career With Digital Marketing Lead Generation Techniques

In the present time, the importance of online or digital marketing is known to everyone. Without the help of digital marketing it can get really difficult to generate sales from the online market. When we talk about digital marketing, we usually mean the generation of leads. It is the prime purpose of online marketing; the more leads you have, better the sales figure of your business turns out to be. If your website is not getting enough number of hits, it would not be able to deliver the kind of result are hoping for. This is the reason why companies are spending good amount of money in hiring digital marketing experts, and if you want to make a career in this field, it is certainly the best time.

In order to be good at generating leads for a business, you need to know about the techniques mentioned below. These techniques have always proved to be quite efficient in enhancing the traffic rate to any website, which in turn also improves the sales figure.

So, let us provide you some easy explanations on how these techniques prove to be effective in lead generation.

  1. SEO

We have already heard a lot about Search Engine Optimization. SEO is all about optimizing a website according to the rules or guidelines of the various search engines. However, we primarily mean Google. On daily basis, millions of organic searches are carried out by the online users around the world. It is pretty obvious that most of the users hardly check out the second page of the search result.

So, SEO techniques can improve the ranking of your website and help it to grab a place in the first page of the search result, which in turn will bring in more leads for your business. No matter if your company is of B2B or B2C nature; in both the cases, SEO can improve the visibility of your website. In fact, for most of the businesses, SEO accounts for 40 to 60 percent of the total lead generation.

  1. PPC

When talking about Pay Per Click campaigns or advertising, a lot of people seem to underestimate the value of this technique. However, if you take a deeper look into it, you will come to know why it is so important. The value of the leads generated through this method is very high, and most of the leads get converted into sure shot sales. In this technique, Google AdWords certainly rule the world, followed by options like Bing Ads, Facebook, Twitter, etc.

  1. LinkedIn Marketing

When it comes to generated leads for B2B clients then the techniques of LinkedIn Pro prove to be highly useful. At present, the number of users in LinkedIn is more than 400 millions. So, this platform is quite a huge one for the businesses that are looking for clients. Profile optimization is one of the basic techniques involved in this case.

Once an effective profile is ready, it is the time to focus on building an efficient group. As an expert of digital marketing, you certainly have to focus on how to build a powerful group through which leads can be generated. Finding the potential customers or clients becomes easier when you have a huge group in LinkedIn Pro.

  1. Social Media Marketing

In today’s time, it is highly crucial to remain connected with the various social media platforms, such as Facebook, Twitter, Google+, Tumblr, LinkedIn, and Ozone. As per some research, almost 50 percent of the Facebook users and more than 65 percent of the Twitter users get influenced by the recommendations they come across when doing research about purchasing an item. So, if you want to capture a good number of potential customers for your business, you have to remain active on these social networking platforms.

As a professional of social media marketing, you have to understand how to earn followers on Facebook, Twitter, Google+, and many other platforms. It is one of the best ways of link generation. In addition, it is also important to remain in the mind of your followers, which can be done by posting or uploading relevant and interesting contents on regular basis; it could be text or image/video based.

  1. Lead specific Landing Page Design

Landing page is something that drives an online user or a visitor to a web page, which could be the sales page of your website. There can be different forms of landing pages, such as Facebook ads, Pay Per Click ads, Twitter ads, direct mails, etc. So, if you are able to design highly efficient landing pages for your client’s business, it will surely help in generating some good amount of leads for your client.

A landing page and its contents should be enticing enough to compel the users to take the bait. The online users should find the offers irresistible and believable at the same time. In this way, you will be able to get more numbers of sure customers for your clients.

  1. Affiliate ads

For those who do not know, affiliate marketing refers to the campaign in which you offer reward to the affiliates when they help you earn visitors or customers for your business. So, it is a way of outsourcing the marketing part of your business to the affiliates, and in this way the overall effectiveness of your company’s marketing program increases.

As an expert of digital marketing, your task should be to come up with a good plan for the affiliate ads related to your clients. Creation of affiliate links is also necessary in this case. The pay associated with the affiliate marketing campaign of your client should be enticing enough. Through this way, more and more leads can be obtained.

  1. Technical Forum Discussion

Discussion is always good, and when it happens on the online platform then the geographical limitations do not apply anymore. More numbers of people are able to join the forum in order to place their opinion or information. In this regard, the online forums for discussion can be a very useful for the experts of digital marketing.

They can use the forums to place content in a clever way, so that the content can pull in more visitors to your website. However, the selection of the online discussion forums has to be done in a careful manner, as not all forums feature good number of members or visitors.

  1. Local Listing with white labels

We all know about the local directories which are used for obtaining the contact information of the service provider we are looking for. In the online world also you can come across such directories, and such local listing can be used for getting more leads for your business. But, you need to make sure the contacts in the local listing are from the white labels.

  1. Blogging & Content sharing

Blogging is something we all know about, and it can be a good way to generate leads. Blogs and visual contents are often checked by the online users for obtaining information, and you can provide them the required information by mixing it with the marketing elements.

For example, some blogging sites allow the online users to access the content only after completing some easy steps; such as- asking the contact details of the user; asking the user to click on a link; etc. You can also recommend relevant and informative newsletters to the online users. You can also offer them discounts on certain items.

  1. Email Marketing

This is one of the most effective ways for the businesses to get more customers for their business. There is email marketing software available, and with the help of them, you can target hundreds of potential customers on daily basis. Email marketing is about getting in touch with the people by shooting emails, but in bulk amount. As per some report, for every dollar you spend on email marketing, you can get up to 40 dollars of return. So, it is certainly a very good kind of investment.

As a professional of digital marketing, you have to learn about the different dos and don’ts of the email marketing campaign. By choosing the right application for email marketing you can provide more leads to your client’s business. Through email marketing, you can keep the customers updated about the new offers from your business, which in turn will entice them to visit your website.

So, those were some of the lead generation techniques you can implement as an expert of digital marketing. There are many ways to learn these techniques and turn out to be an expert in these methods. Before taking up any course, it would better to make sure about the reputation and value of the digital marketing course. In addition, you also need to have practical knowledge of these techniques before using them for your client’s website. So, spend some time on these methods and make yourself more skilled in the same. You will surely have a great career ahead.

Do You Know How To Internet Market?

Would you agree that network marketing these days go hand in hand with internet marketing? If you do agree and I believe it’s true, then why is it for the vast majority of people in network marketing have very little, if any knowledge about how to internet market their opportunity?

I think the answer to that question is the industry has let us network marketers down when it comes to internet marketing. Plain and simple most of us don’t know how to do it. Most are just out there trying SOMETHING. Facebook, YouTube, Instagram, Twitter and maybe even LinkedIn have been the big kahuna’s as far as marketing online via social media. Don’t get me wrong, SOME have had success, but MOST… NOT! My own little research has found MOST networkers who have used those platforms have had little success recruiting people into their opportunities. Again notice I said MOST. Not all. And if you’re one of those few who’ve had success… Fantastic! Disregard this article. I’m speaking of the vast majority.

I was as excited as the next guy or gal back in the day, when my sponsor showed me how the internet was going to change how we recruited people. As a matter of fact, I breathed a sigh of relief knowing that I would never have to do another personal presentation or home meeting.

But what ended up happening is the internet made a way to spread the word about our opportunity to thousands or even millions, and the industry embraced it, but forgot to teach us how to spread the word. I know, I know it’s not the company’s responsibility to teach you how to market. But what about that new person you sign up who desperately just wants to make extra money to make ends meet? And doesn’t know how? Falls on you doesn’t it? But what if you don’t know? Then what? Your upline?

So what we have is a bunch of network marketers trying Facebook, trying YouTube, trying Instagram, etc. But there’s no clear blueprint on how to internet market your networking opportunity.

So here is my attempt to pass along a little of what I’ve learned. Mind you, I’m not the gospel according to making six figures a month or anything, but I do know a thing or two that can help coachable network marketers promote their business opportunity online.

Okay let’s start with what all of us need most in network marketing… LEADS! We need to learn how to create our own FRESH responsive prospects who end up chasing us about our opportunity and not the other way around.

How do you do that? I know I’ve written about this before and might sound like a broken record to those of you who have read my business announcements here. But maybe I’ll explain it differently so you don’t say, “Here he goes again!”

Wouldn’t you agree that it’s safe to say that people like yourself have invested (notice I didn’t say spent) anywhere from $50-$500 enrolling into their opportunity? So you are a proven buyer. Then there are all the other necessities to run your business like buying the product automatically every month, your company’s website, advertising, etc. Again… you’re a proven buyer.

So if people are proven buyers, you need to go where they are. These people known as network marketers are your TARGET Market. They have proven that they will spend money on their business and they are actively trying to promote their business online. If you put the right offer in front of them they’ll probably become members in your downline or buy your product and become a customer.

Facebook?

Your friends there don’t want to know about network marketing. But the networkers in MLM Facebook groups do. DO NOT market your opportunity to them though. Quit pitching them! They already have an opportunity. Show them how you can help THEIR business. Trust me, you do that and they’ll know you have your stuff together and eventually will be curious about what you’re doing. Then they’ll chase you.

Network marketers are open to learning how you might be able to teach them how to internet market. So advertise online how you can help them in network marketing ezines, write articles in EzineArticles.com, grab some PLR (Private Label Rights) material on internet marketing and make it into an eBook on how to do internet marketing. Create a blog that gives them the kind of valuable content that teaches them how to market their business online.

In summary, do this:

  • Step 1: Find Network Marketers (MLM Genealogy Lists)
  • Step 2: Send a good sales message to email addresses of MLM Genealogy Lists
  • Step 3: Take phone numbers from MLM genealogy lists and use a company called GoRingless.com to send your marketing message to 100’s- 1000’s at a time.
  • Step 4: Follow-up with prospects that are now emailing you and calling you back to find out what your message is all about.
  • Step 5: Share valuable how-to internet marketing content via your own blog, social media, articles, blog commenting, network marketing forums, etc.
  • Step 6: Close prospects (Are you in? or Are You Out? Don’t sell!)

Follow these steps and you will make a change in your business for sure.